"Selling for Creative Industries – Placing the right value on your services" by Joe Fernandez
Selling is not simply about the relationship, it’s about knowing what’s best for the customer even if they can’t see it yet. We’ve all felt the frustration when questioned about our price – however if we start to work with the opportunity hidden behind the problem, we then have the power to impact change. There is no value in your offering unless the customer sees value in you.
In this session, we will do a bit of holistic thinking about who we are, what we do and how we can move customers from “I can get that cheaper” to “tell me how do we go about doing that?”
Joe Fernandez has 25 years of experience in Sales strategy, user insights and solution selling and runs Sales Physio - one on one sessions with business owners, sales professionals and product designers and developers - Simple realignment to take the stress out of sales.