Digital Strategies for Start-ups by Shane Breslin
Shane Breslin is a digital consultant with over 15 years experience in online content, digital strategy, and marketing communications. As past-Deputy Editor and Editor of Joe.ie, he helped to build it into one of the largest lifestyle brands for Irish males, which currently has 3.1m unique users each month, 450,000 Facebook fans, and 220,000 Twitter followers. In the past few years, he has worked as a marketing and digital consultant for a range of clients, and also opened Blackbird Books, an independent bookshop in Navan in 2015.
For years every business has known they needed to invest in a web presence and social media, but many of them do so without a defined strategy? SMEs have concentrated on the figures (how many likes etc), when the most important things to focus on are: am I reaching my audience / Is my audience doing what I want them to do when I do reach them?
The talk will briefly focus on a number of issues (outlined below) and will provide an opportunity for group debate and input from other attendees.
- Traditional Media on Life Support?
- What Platform are your customers using?
- How to reach your customer at the right time
- Digital Journey
- Relationships – Translating one-time customers into repeat business
You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.